10-Digit Long Code refers to the regular 10-digit phone numbers utilized for sending bulk SMS messages and making voice calls. Unlike personal phone numbers, these 10DLCs are mainly used for business purposes. In the United States, businesses seeking to send SMS messages to customers are required to undergo 10DLC registration. Registering for a 10DLC ensures the consistent and dependable delivery of SMS messages, establishing a reliable communication channel with major U.S. operators.
What is meant by "brand" and "campaign" in the 10DLC form?
When filling out the 10DLC form, it's essential to understand the specific terms used, such as:
Brand: Brand refers to your company's name. Each company will have a singular brand registered with the Campaign Registry.
Campaign: Campaign refers to the category or type of messages your company intends to send via SMS.
How to Register a 10 DLC Brand
To get started with registering your 10DLC number, follow the steps below:
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On the side navigation, click on the Settings dropdown and select Numbers.
- Under the Numbers section, choose 10DLC Setup.
- On the 10DLC Setup page, click on the Create a Brand button at the top-right corner of the page. To open the Create a Brand slide-out.
- Below is a detailed breakdown of all the information required to complete the registration form.
Create a Brand Tab
- Business Brand
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Legal Company Name- This should precisely match your legal company name as stated on all government forms.
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DBA or Brand Name- Enter any other names that your company does business with.
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What type of legal form is the organization?- Click on this dropdown to select the legal form or entity type of your organization.
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Vertical- Click on this dropdown to select the category that most closely matches your business services.
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Country of Registration- Specify the country where your organization is registered.
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Website- The URL of your company's website.
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EIN Issuing country- Select the country where your EIN was issued.
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- Business Address
In this section, provide your business address, including the state your business is registered in and postal zip code. Use the same address details you have used when applying for your EIN.
- Brand Contact Details
In this section, provide the necessary details for the individual who will serve as your company's point of contact throughout the 10DLC registration process. Include the person's email address and phone number for effective communication.
- Billing Details
To proceed with brand registration, check the box to confirm your agreement to make a one-time, non-refundable payment of $6.00.
After completing the form, click "Save" to submit the form and register your brand.
When a brand is first created, its identity_status is set to "unknown." We recommend waiting until the brand is verified before requesting vetting. Once verified, the identity_status will update to "verified."
While you can submit a vetting request immediately after registration, the vetting process will not begin until the brand registration is successfully verified.
Vetting Your 10DLC Brand
After registering your 10DLC brand, you may need to complete a brand vetting process to qualify for higher messaging throughput in your campaigns. During this process, a third-party organization reviews the details submitted during registration and assigns a vetting score. While a higher score may improve your brand’s messaging throughput, it does not guarantee an increase.
Important: Vetting scores do not affect campaigns that have already been launched. To maximize your messaging capabilities, it’s best to complete the vetting process before starting new 10DLC campaigns.
To vet your 10DLC registration follow these steps:
Brand details
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Click on the actions icon on the brand, and click on the Brand details. This will open the Brand details slideout.
Vetting Request Tab
- In the Brand Details slide-out, click Next to navigate to the Vetting Request tab.
- Here, you’ll see any previous brand vetting requests.
- Select the desired provider and vetting class for your vetting request - Click on this dropdown to select a vetting provider. The available providers are Aegis Mobile and WMC Global.
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Vetting Class - Click the dropdown to select either Standard or Enhanced vetting class.
- Click Apply for Vetting to submit your request.
And that’s it! After the vetting is complete, the brand will have an identity_status of "vetted verified," representing the highest form of verification.
If you have additional questions regarding registering 10DLC numbers, do not hesitate to contact us at hello@distrobird.com; a member of our team will be happy to respond to your questions and resolve any issues you might be experiencing.
Happy selling!