Creating a 10DLC (10-Digit Long Code) campaign involves setting up and managing a text messaging campaign using a 10-digit phone number. 10DLC is often used for business messaging, marketing, and other communication purposes.
Understanding 10DLC
Before starting a 10DLC campaign, it's important to understand what 10DLC is. 10DLC allows businesses to send high-volume messages using a local 10-digit phone number instead of a short code. This improves deliverability and reduces the likelihood of messages being marked as spam.
Below is a comprehensive step-by-step guide on how to create a 10DLC campaign. If you haven't registered your numbers on a 10DLC campaign yet, refer to this article for guidance on how to do so.
How to Create a 10DLC Campaign
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Select Phone Numbers from the hamburger menu on the side navigation.
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From the sidebar on your Numbers page, select 10DLC Setup under the Phone Numbers section. Then, navigate to the Campaigns tab.
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Next, click on the Create a Campaign button at the top-right corner of the page to open the Create 10DLC campaign slide-out.
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Here is a detailed breakdown of all the information required to create a 10DLC campaign:
Campaign Properties Tab
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- Brand: Click on this dropdown to select a previously created brand this campaign will be registered under.
- Use Case: Select the appropriate use case for the campaign.
Carrier Terms Preview Tab
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- Click the button below to preview the terms table: Click on this button below to preview the carrier terms table.
- T-Mobile throughput limits per brand: On this table, you can view T-Mobile throughput limits.
Campaign Content Details Tab
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- Vertical: Choose the vertical in which the business operates.
- Campaign Description: Provide a description of what the campaign will be used for.
- Message Flow: In this section, outline the process of how your customer consented to receiving messages from you.
Campaign Key Word
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- Opt-in Key Words: List ways customers can opt in to receive text notifications (e.g., Yes, Start, Join, Subscribe, etc.).
- Opt-Out Key Words: List ways customers can opt out to receive text notifications (e.g., Stop, Unsubscribe, Cancel, Quit, etc.).
- Help Key Words: Enter specific keywords customers can enter when they require assistance or support (e.g., Help, Info, Support, etc.). These keywords should trigger an auto-response providing relevant help information.
Campaign Auto Responses:
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- Opt-in Message: In this section, enter the automated responses that your customers will receive when they opt in to receive text messages from your brand.
- Opt-out Message: In this section, enter the automated responses that your customers will receive when they opt out of receiving text messages from your brand.
- Help Message: In this section, enter an auto-response for when your customers type in a keyword for help. This should have a link for the users to contact support.
Sample Messages:
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- Provide samples of messages you'll send from this number that will be assigned to this campaign. Provide sample message(s) that clearly reinforce the selected use case. For example, if you select Charity as a use case, but a sample message reads something like “Your OTP code is 12345”, then this means you should have chosen the 2FA use case instead of Charity.
Confirm the proposed campaign and the content elements you would use in your SMS messages:
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- Subscriber Opt-In: You are collecting and processing consumer opt-ins. (Must be selected if you have opt-in keywords/messages).
- Subscriber Opt-Out: You are collecting and processing consumer opt-outs. (Must be selected if you have opt-out keywords/messages).
- Subscriber Help: Have you implemented message reply to provide customers with how they can contact the message sender after they reply with the “HELP” keyword? (Must be selected if you have help-keywords/messages).
- Number Pooling: Tick if you plan to use more than 50 numbers for this campaign.
- Direct Lending or Loan Arrangement: Will this campaign include content related to direct lending or other loan arrangements.
- Embedded Link: Tick if you plan to add any kind of embedded links or hyperlinked content.
- Embedded Phone Number: Tick if you plan to provide a link or button that will initiate a call to your support or sales team.
- Affiliate Marketing: Tick if affiliate marketing is being used in this campaign.
- Age-Gated Content: Tick if this campaign includes any age-gated content as defined by Carrier and CTIA guidelines.
Campaign Billing Info:
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- Read through the billing information carefully and click the "I agree with the terms ahead" checkbox to proceed.
- Read through the billing information carefully and click the "I agree with the terms ahead" checkbox to proceed.